I’m on a couple of different Internet marketing email lists, and I keep getting emails about a WordPress plugin that will supposedly help me build an Amazon affiliate store. I don’t really understand why I would want to build an affiliate store when most buyers already know about Amazon.com. Why wouldn’t they just go to Amazon directly and shop for what they need? What would compel them to visit an affiliate store instead? If others are seeing success with this method I don’t want to miss out on it, but I can’t wrap my head around how little old me could possibly compete with big huge Amazon. What I am missing?
I looked through your website, and I learned so much that I bookmarked the articles in your education center so I can come back and re-read them when my blog is online and ready to go. (I’m in the process of building it right now.) Thank you for all the helpful info you made available.
Your tools seem so easy to use, and I understand how I could use them in my blog posts and on my site search. I want to start a subscription to your site as soon as I finish getting my blog built. I haven’t tried the demo yet because I am still learning my way around WordPress. I’m wondering if there’s a way I can also use your tools to help with building an Amazon affiliate store, and if so, if you have any tips or advice that would get me started. What you would recommend for a newbie to do to make an affiliate storefront successful and stand out from all the other affiliate stores out there, and more importantly, stand out from Amazon.com itself?
Thanks so much for your time and help.
Thanks for getting in touch, Katie. We really appreciate your interest.
In answer to your questions regarding Amazon affiliate stores:
Many buyers do, indeed, go directly to Amazon.com to shop for what they need. For that reason, we don’t recommend trying to replicate the entire Amazon catalog in an affiliate store; most webmasters don’t have the SEO skills and other skills that would be required to make such a site successful.
While there’s little hope that an affiliate of any size can compete directly with Amazon.com in a retail capacity, the truth is that you don’t need to. You just need to bring something to the table that Amazon.com doesn’t already give their users — and there are many different ways to accomplish that. If you apply some creativity and strategic thinking, you’ll soon realize there are plenty of ways your website(s) can attract buyers, drive traffic to Amazon, and earn you affiliate commissions.
There are plenty of buyers who do not go directly to Amazon.com, but rather they do Internet searches prior to making a purchase. They may be searching for product reviews or specific information about a product, or perhaps their searches are more general in nature.
There are also many impulse buys that take place when a website visitor is in search of other information, but comes across a compelling sales pitch for an enticing product — perhaps because of a product review, or a creative photo of the product being used in someone’s home, or a tutorial that shows off some of the uses and advantages of the product.
The trick lies in creating the kind of content that will draw in these searchers and give them the answers and information they need. From there, it’s natural that some of these info seekers will convert into buyers.
You no doubt have unique knowledge or expertise in certain areas that you can draw on when you figure out how to create the sort of content that will attract ready buyers to your website.
For example, if you’ve ever worked as a plumber, you can use your expertise to build affiliate websites about the best water-efficient plumbing fixtures that would save consumers money on their water bills.
Another example: let’s say you have a gluten sensitivity, and you do a lot of gluten free baking. You can share these experiences with others, since there are many people in search of information about how to eliminate gluten from their diets. Perhaps you could post gluten-free recipes you’ve created, and you could also discuss your favorite gluten free cook books and resources. You can monetize the site by creating affiliate links to products such as bakeware, kitchen gadgets, cook books, and gluten free ingredients (which are readily available in bulk for bargain prices on Amazon.com).
If you are able to use your website(s) to help people solve their problems, and you connect them with high value products that will enhance their lives, the chances are good that you will see success with affiliate marketing. This is the real key.
Having said all that, you are wise to question whether an affiliate store is the absolute best way for you to approach these goals. There are many workable approaches, and in our opinion, the affiliate store model is one of the most challenging under current conditions.
On the one hand, there are plenty of affiliates who have succeeded with the affiliate store model. There are some benefits to this model, with the primary benefit being that affiliate stores are easy to set up and launch.
On the other hand, this is a model that is not as easy or effective as it used to be in years past. There was a time when you could build a product-driven store without adding much (or any) unique content to it, and you could make relatively easy money from it. Things have changed since then.
There’s a term to describe such a website: “thin affiliate site.” Nowadays, it is much more challenging to make money from websites like these. This is because search engine algorithms (such as Google’s) tend to be biased against them. You can still succeed with this type of website, but you can expect to have to work consistently and frequently on promotion, link building, social networking, email marketing and search engine optimization to be successful running this type of site.
This is not an approach we would recommend for most new affiliate marketers. In our experience, most new Internet marketers lack the SEO skills and connections that it would take to really succeed with this type of site. Of course, success depends on many different factors, so our goal is not to discourage you if the affiliate store model is one you’d really like to pursue. Our goal is simply to get you thinking about where to best invest your time, so that you can make choices that give you the best possible chance of success.
If you’d like to set up an affiliate store and give the model a try, you don’t need to buy our tools or anyone’s. Amazon.com makes free tools available that you can use for this purpose. We’ve seen plenty of other affiliate store builder tools available that you could also try if you have money to burn on testing this model, but we recommend proceeding with caution. There’s also a lot of junk out there you could end up wasting money on.
If you want to build an affiliate store, we recommend building at least a few pages using Amazon.com’s free tools to get a feel for how they work, and what you can accomplish with them. After that, you’ll have a better basis for evaluating whether you could even see any success with the model, and if any of the pay-for third-party store builders would give you an advantage over the tools Amazon.com makes available and recommends.
Our tools are not specifically designed to be used for building Amazon affiliate stores. When you build affiliate stores, it’s necessary to spend some time and effort on product curation and product selection to achieve the best possible results. This is not even a possibility with our tools, since our tools are designed to help you entirely avoid the time-consuming task of product selection and curation.
Instead, when you enable our tools, you leave the task of product selection to Amazon.com. Their search and product selection algorithms will do all the heavy lifting for you. This is a time-saver for marketers at every experience level, but it’s especially helpful for new marketers who are uncertain about which products would be best to present to their visitors.
Where our tools will really be helpful is if you are, for example, the gluten free baker who wants to share recipes on a food blog. You can post your recipes, and then turn on our tools and let the plugin do the work of building Amazon affiliate links to relevant products that would be of interest to your audience. Once you’ve enabled the plugin, you’ll be able to focus your energies on writing and publishing your posts; the plugin will do all the product selection and affiliate link building behind the scenes. This will free up an incredible amount of time for you, and it will give you much more time to work at the tasks that are critical to your success: doing more baking, developing and testing more recipes, writing more blog posts and promoting your website.
Or if you’re a plumber and you want to write tutorials about topics such as how to repair a leaky faucet, you can enable the plugin and let it suggest a variety of related plumbing fixtures and products that are likely to be of interest to your readers.
Of course, if there are specific products you’d really like your readers to know about, you can build affiliate links to them and mention them in your posts. If you really like to be hands-on with your product selection, there is nothing stopping you from placing additional links to hand-curated products on your pages. However, this is entirely optional once you enable the plugin, and you will not have to curate bunches of products if you would rather focus on writing, blogging and website promotion.
You might also want to check out this series of articles from toolsforaffiliates.com that compares Easy Monetizer vs. Amazon E-Store Shopping Cart Builders and check out we came out on top!
Hope this answers your questions, Katie. We’re glad you’re planning to give our tools a try, and we look forward to working with you. We wish you all the best with launching your new site. If you have additional questions or comments, we invite you to follow up. Thanks for getting in touch.
If you’re interested in monetizing a website, we invite you to check out our quick and easy monetization tools:
- Easy Monetizer — Use this WordPress plugin to generate passive income by monetizing your web pages and/or blog posts.
- Easy Monetizer Lite — Use this FREE WordPress plugin to generate passive income by monetizing your web pages and/or blog posts.
- Site Search Monetizer — Use this WordPress plugin to add incremental passive income by monetizing your website search function.